Job Description

Job Description

Introducing Your New Company

This is a leading financial protection and wealth group with a broad presence across Asia's main markets. The organisation puts people first, encourages a diverse and supportive workplace, and gives its teams the platform to build meaningful careers with regional reach.

Your New Role

In this regional leadership role, you will be the driving force behind efforts to deepen value from the organisation's in-force customers across multiple territories. Acting as a link between head office and country teams, you will turn data-driven understanding of customers into well-run programmes that encourage repeat business and lasting loyalty.

• Own the regional plan for growing value from existing policyholders through additional product take-up, upgrades, loyalty and stronger long-term relationships.

• Create structured, evidence-based models and real-world scenarios that combine customer behaviour, product holdings and needs to uncover the right moments to engage.

• Work with country teams and specialists in product, sales channels, data, IT and operations to put growth ideas into practice across online and agent-led touchpoints.

• Set up, roll out and keep fine-tuning tailored customer outreach programmes, making sure each one reaches customers through the best-suited channel.

• Run chosen multi-country projects from early idea through trial and full rollout, keeping scope, timelines and stakeholders on track and raising issues early.

• Grow local teams' expertise through training sessions, coaching and practical toolkits on customer value management, lifecycle engagement and turning insight into revenue.

• Review repeat-sales and customer value results across countries, find what is driving under-performance, suggest corrective steps and share proven approaches regionally.

• Prepare sharp, well-structured reports, performance stories and proposals for executive leadership and decision-making committees.

Your Background

• Degree in Business, Marketing, Economics or a similar subject.

• A decade or more in roles such as customer value management, lifecycle or retention marketing, CRM, segment strategy, growth marketing or commercial insights, preferably in insurance, banking or related financial sectors.

• Strong grasp of customer segmentation, journey mapping, campaign planning, propensity or next-best-offer models, and experimentation methods.

• A commercially minded, customer-focused self-starter who is equally comfortable shaping strategy and getting it delivered.

• Sharp analytical thinking, with the ability to break down performance results, find what is behind them and recommend practical next steps.

• Practical, hands-on use of CRM, engagement and analytics tools. Familiarity with marketing technology, customer data or reporting and visualisation tools is welcome.

• A confident project lead who can bring together cross-functional, multi-country teams through influence rather than hierarchy.

• A persuasive communicator who can turn complex topics into clear, compelling messages for senior leaders.

• Adaptable and resilient, comfortable switching between big-picture thinking, detailed analysis and hands-on work.

What You'll Receive in Return

This is a visible regional role where your work will directly shape customer growth across Asia, with regular contact with senior leaders. In return, you can expect an attractive package, a supportive and inclusive team culture, and strong prospects for further career growth.

Start Your Search Now

Contact ada.cheung@upsidegroup.co to explore this opportunity.
For More Information Visit: https://upsidegroup.co/